May 2011 Articles
The PhotoArts Group Inner Space Gallery show for June is titled Flash Black. I commited to entering this show several months back. I knew it would be a good challenge, because I never see or think in black and white. I'm drawn to color. The more dramatic the color, the more I like it.
I learned a lot about what I don't know while undertaking this challenge. It made me a better photographer but only a little bit better because I still have a lot to learn.
I tried. I struggled. I took lots of different pictures with black and white in mind, but was never really satisfied until this one.
The Home Plate image was easy though, because the content had no real color to begin with. I focused on the shapes, lines and texture of the dirt.
I really like the simplicity of this image, how at first glance it looks like an abstract, but on closer inspection it's something very familiar.
Home Plate was processed with Nik's Silver EfeX Pro 2. I love working with Silver Efex Pro. I was able to bring the textures out of the dirt and the chalk just how I saw it when I took the photo. I brushed some of the dirt off of home plate before taking the picture. Silver Efex retained all of the detail in the grains of sand left on the plate. I love that kind of detail, especially in such a simple image like this one.
I signed up for a 5 week seminar photography class. The first class was held last Thursday at Balboa Park. When I signed up for the class I didn’t know that my son’s senior awards night would be held at the same time. I decided to go to the park early, spend a couple hours shooting on my own, introduce myself to the instructor at the start of class time and then head back home for senior awards.
My brain was a jumbled mess as I drove to downtown. My thoughts felt like pin-balls bouncing around in my brain.
What am I doing spending money and time? … Why?.... Did I get enough work done today?…Am I properly managing my clients and their expectaions?... How do I find more good clients?... What about yesterday's meeting at Roland?... Where has technology come and where is it going?... What are the possibilities?.. What does it mean for me?... And my sons, our oldest finishing his second year in college, youngest about to graduate high school with high honors… Shouldn’t they be front and center in my thoughts?... What about my husband, working and earning while I head out seeking personal enrichment… How do I make more money?... What am I doing?
I grabbed my camera and headed into the park with no clear idea of what to photograph. I looked for interesting details and these shadows in the Organ Pavilion caught my eye first.
Hoping to find inspiration in seeing something new, I forked up the four bucks to enter the Japanese Friendship Garden. I had never before been willing to pay the admission fee. Now seemed like a good time to satisfy my curiosity.
Inside the garden I spotted a Grateful Dead kind of guy and he spotted me. Grateful Dead Guy was a stereotypical character with a long gray pony tail, tie dye tee shirt and Jesus sandals. His gaze made me slightly uncomfortable but I did a decent job of tuning him out.
I went about my business of looking and seeing and composing.
I looked for details,
and for shapes.
At the garden’s closing time, Grateful Dead Guy struck up a short conversation with me. He referred to himself as Zen and shared with me his observation that photographers know how to slow down and see things. Then Zen asked me if I know how to slow down without the camera.
I quickly replied “No”.
I took a few more pictures and was the last to leave the garden. Exiting, I thought about Zen’s question and my hasty answer. Suddenly I was aware of the obvious. My mind was calm. The pin-balls were gone.
Photography is my zen.
Darek and I made fast friends through email but this was our first opportunity to meet in person. Darek was a popular guy at the show. Seemingly everyone we passed wanted a few seconds to speak with him. He graciously greeted them and then introduced me as “Theresa, The Award Winning Adobe Expert.” I hope I didn’t look as overwhelmed as I felt.
I also meet Darek’s lovely wife Li, and spent some time exploring the show with her. Li and I share a love for photography so we had fun looking for compelling imagery. After the show I joined Darek and Li for dinner where we spent some time getting to know each other a little more. Well, truthfuly I ate dinner and they drank coffee, saving room for their later dinner plans. I enjoyed their company so much that I wished I didn’t have to catch a flight back home.
The show was large. Anything and everything related to signage was represented, from banner grommets, LED lights, channel letters, mobile cranes and more. I tried to see everything but focused on things related to print.
FujiFilm Taskero® Universe™ ColorPath Sync
I listened to a great presentation for Fujifilm ColorPath Sync calibrating software. This software calibrates and color manages across multiple output devices including inkjet proofing, digital press, offset press and wide format. Better yet, the software is web based, so multiple locations can all be in sync with each other.
The demo was impressive. The software looks easy to use and the need for such control makes complete sense to me. I just wonder how many print shops recognize this and are willing to pay for it. In the sign shop world, I see a prevailing attitude of “it’s good enough”. The Fuji rep agreed with my industry assessment but assured me that the desire for quality print and color management is growing. I hope he is right.
White ink is in. HP, Durst, Océ, Epson® and Roland® all featured presses with white ink capabilities. Designers and photographers should consider the creative possibilities, especially those beyond the obvious white ink base on clear substrates.
HP showcased a flat bed press printing on a black substrate with white ink. The print quality was impressive but the line art graphics were not. The flat graphics looked silk screened to me. I would have preferred to see an image designed around a high resolution halftone white. Unfortunately I didn’t see anything that really explored this capability.
Flexi10 by SAi
Flexi10 is the leading software for sign making. I’m familiar with the application but have never worked with it. I watched an impressive demo and learned a bit more about the application.
Flexi can import most all file types including Adobe Illustrator and Photoshop. It can link to PDF files avoiding font conflicts. It can also work with third party Photoshop plugins. That’s all pretty impressive, but the way it handles text kerning and leading blew me away. I wish Illustrator offered the same text features.
Roland® Silver Metallic Inks
Roland featured the industries first metallic desktop printer/cutter. I was excited to learn more. I walked around the booth several times hoping to speak with a representative. The booth was crowded with curious folks like myself. I never managed to get the attention of a representative and left without getting any real information. The lack of attention frustrated me. I was also disappointed with the imagery they chose to feature this exciting technology.
I Imagined a silver black and white architectural photograph, or a rust metallic sepia tone landscape or an ad with a model sporting an intriguing tattoo, flecked with silver highlights. The possibilities are endless. Unfortunately Roland® missed the ball with their image choices.
Most of the presses were busy churning out color patches of metallic color possibilities. The featured graphic image was a photo of large silver painted lips. I thought the silver lips were disturbing and didn't understand why they used it, especially after I found better ones on their website.
I left thinking “I wish I could create marketing graphics for Roland. They need my help. I would have so much fun exploring the possibilities.”
Burt Monroy’s Time Square Digital Painting was on display at the Epson booth. I’ve seen it before but still enjoyed examining the craftsmanship and picking out the recognizable Adobe characters. You can always count on Epson to show off high quality images. Maybe that’s why every photographer I know prints on an Epson.
The sign industry is large and growing. The last expo show I attended was Photoshop World, held in the same exact exhibit hall. The Signs Expo is much, much larger.
I had this sense that I might be the only graphic artist wandering the floor. I probably wasn’t, but it felt that way. The Signs Expo is an extravaganza of lights, colors and designs, a visual feast for any artist.
It stands to reason that the community of artists who design for this technology would be growing along with the industry. I'd like to know where that community hangs out because I would like to join them.