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29 Jun

Using Photoshop and Illustrator Together

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Creating drop shadow and glow effects in Photoshop while keeping the vector art in Illustrator

If you are unfamiliar or a little unclear about the differences between vector and bitmap art, it might be helpful to read When Vector Art is Really Vector before starting this tutorial.

Setting Up Your Files

Start by determining your art board size. If I am working on a wide format project I like to work in quarter scale. Illustrator has a maximum canvas size of 227 inches, so projects larger than that have to be created at a smaller scale factor. See Large File Format File Resolution for a guide to scale factors and resolutions.

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23 Jun

When Vector Art Is Really Vector

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Understanding the differences between Illustrator and Photoshop

Vector versus Bitmap

When designing anything for print it is important to understand the difference between vector and bitmap. This is especially important for large or wide format. Vector art is completely scalable to any size without pixelating. Bitmap files have a fixed resolution and will pixelate when the resolution does not support the print size.

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17 Jun

When To Work For Free

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3 reasons to say yes and 3 tips to keep it positive.

I’ve done a lot of work for free or at a reduced rate. Hindsight says maybe that wasn’t always a good idea. The truth is that I learned many lessons from those experiences and they weren’t all bad. So I want to focus on the good and share some tips to ensure a positive experience for every one.

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07 Jun

Welcome

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Welcome to my orchard.

Orchard View Color is a place to share creative ideas with explanations on how to execute them. The digital world requires technical solutions for creative ideas. I create and design for a variety of applications. Print applications alone vary from large format digital or dye-sub, to traditional offset and screen print. Each variation presents its own challenges. Custom e-mails, web banner ads or website design require a broader range of skills.

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