Design ArticlesDesign Articles

14 Jan

Dealing With Jpeg Logos

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What to do when a client gives you a jpeg logo file

The first thing I do when I client sends me a jpeg logo is complain. I try not to complain out loud. My clients just want me to take care of it. They don’t want to hear me complain. Still I admit sometimes I get aggravated. There are so many people in sales and marketing that don’t understand why their jpeg logo is worthless for printing. Here’s an article I wrote to help explain why, When Vector Art is Really Vector.

Next I explain that the jpeg logo will not print satisfactorily and I asked for a vector eps file. Sometimes all I have to do is ask, and my client sends me the correct file. Sometimes my client can’t locate a vector version of their logo. When this happens I take these three steps to solve the problem.

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07 Jan

Illustrator Image Links

Beginner Tutorial For Placing Images In Adobe Illustrator

The first thing I do when I client sends me a jpeg logo is complain. I try not to complain out loud. My clients just want me to take care of it. They don’t want to hear me complain. Still I admit sometimes I get aggravated. There are so many people in sales and marketing that don’t understand why their jpeg logo is worthless for printing. Here’s an article I wrote to help explain why, When Vector Art is Really Vector.

Next I explain that the jpeg logo will not print satisfactorily and I asked for a vector eps file. Sometimes all I have to do is ask, and my client sends me the correct file. Sometimes my client can’t locate a vector version of their logo. When this happens I take these three steps to solve the problem.

Read more.

02 Jan

1 Tip for composing panoramas

How to capture a good composition.

Panorama Lookout
Panoramas are a lot of fun and pretty easy to create with Photoshop’s Photomerge filter. They are also kind of magical because it is almost impossible to visualize the final image while shooting the frames.

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01 Oct

Join A Creative Group Or Club

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Get out of your office and away from the computer screen

If you’re a creative type like me you should belong to a creative group or club in your community. I joined PAG (Photo Arts Group) this past February. I discovered PAG when I saw an exhibit at my favorite local coffee shop. I wasn’t looking to join a group at the time, but the images I saw really inspired me. I found out where the meeting place and time was and went to the next scheduled meeting. I remember it was raining that night. I was a little nervous, not sure what to expect and wondering if I would fit in (whatever that means). Going to that meeting was one of the best decisions I have made for myself this year.

You Will Make New Friends
You might be into, painting, sculpture, ceramics, quilting, scrapbooking, creative writing, photography, digital art or any number of creative passions. Whatever it is, I bet there is a group nearby of creative folks just like you.

I’ve enjoyed making new friends who share a passion for creative photography. I continue to learn a lot from them. I’ve also learned a lot about myself and gained some confidence too.

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21 Sep

Black Night and Bright Lights

Fix what HDR misses with Photoshop

image of Ceasars Night Reflections Final

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17 Sep

Publication Design

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Print verses ePubs

image of Breathless Book

When I opened the Breathless packaging, the first thing I noticed was the smell of the offset printing ink. It almost made me miss my prepress days, when I spent a lot of time around presses. There is something gratifying about seeing one of my designs in print. It’s a tangible thing, something that can be held, felt and smelled. Breathless is extra special because it is my first printed book design.

It could very well be the last.

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10 Sep

Photoshop World Highlights

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I've been back from Photoshop World for almost a week now and I'm still trying to get my feet back on the ground. This was my first Photoshop World and it was everything I hoped it would be and more.

Guru Award - Artistic

My Trippy Self Portrait Guru Award
(c) Brad Moore

The guru awards were announced at the end of the opening ceremonies after a great show that included a funny spoof VH1 documentary, live music, Photoshop tips, Hall of Fame awards, best image contest for the Concert Photography pre-con (taught by local concert Photographer, Alan Hess) and an awesome magic act. The show was so much fun. I had arrived alone, but felt like I was surrounded by a few thousand friends. I never had an opportunity to be nervous. The artistic category was announced first, and then Larry Becker announced my name and my picture was on the big screen. I was stunned. I think I sat in my seat with my head in my hands for longer than I should have.

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19 Aug

Photoshop World Guru Awards

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Do what you love and good things will happen

I found out tonight that I have been selected as a finalist for the Photoshop World 2010 "Guru Awards" for my "Trippy Self Portrait" in the "Artistic" category. I'm still pinching myself.

Here's the true story behind the image.

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17 Aug

HDR Architectural Photography with People

Plan for post editing. Know your options when shooting.

These images were taken at the Salk Institute in La Jolla on an overcast day. It wasn’t a typical high contrast HDR kind of day. Everything was gray. Surrounded by concrete walls, marble ground and a gray sky, I found solace in two things, textures and people.

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