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GeneralGeneral

04 Jan

Facebook for Business

Posted in
How I use Facebook to grow my business

I'll be honest, I first joined Facebook because my high school sons were using it, but quickly it became much more than a parenting tool. Facebook became a place to share my creativity with friends and family, and overtime I recognized that my freelance business was growing because of my Facebook presence.

My business has enjoyed steady growth over the past three years. My invoice totals at the end of 2012 were up 60% from 2011. Many factors account for that growth, but I believe Facebook gets most of the credit. 

If you are a small business owner you can do the same. To start you should understand and accept these two facts:

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12 Dec

Christmas Card Retrospective

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Merry Christmas

Each year I create a custom Christmas card for family, friends and clients. They get printed, signed, stamped and mailed the old fashioned way. It's a tradition I plan to hang on to as long as possible, even if it does add some stress each year trying to come up with a new theme.

While designing this year's card, I reflected on past years and thought it would be fun to share them here.

2004
May the Spirit of Christmas light up your holidays and shine forth into the New Year. 

2004 Christmas Card

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10 Sep

Real World Concert Photography

Posted in
Photoshop World - Pre-Conference Class

I'm most comfortable with subjects that don't move much, preferably shooting with a tripod and lots of time to compose my image. I will never be a concert photographer, or an event photographer or even a portrait photographer.

So why did I pay an extra $199 to take the pre-conference, Real World Concert Photography class at Photoshop World, taught by professional photographers Alan Hess and Scott Diussa? Because I wanted to have fun, and I wanted to challenge myself with something I am not very good at. 

It was a challenge all right. I made pretty much every mistake possible. Here's what I learned.

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08 Sep

Photoshop World 2012

Posted in
Artistic Guru Award

 

image of 2 Artistic Guru Awards from NAPP

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02 May

Renewal

Photographic Composited Art

This past January I saw the Digital Darkroom show curated by Russell Brown. The show inspired me to push myself and use my Photoshop skills to create unique imagery.

image of photographic composite, Renewal

Renewal is my first major composited, photographic creation.  I am happy that it is done and proud of the effort. The first 10 hours or so were the most difficult.

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15 Jan

New direction for a new year

Posted in
Abstracts and composites

A new year brings reflection, goals and some new direction. I turned 50 on the first day of this new year and I wasn't too excited about it.  I don't think of myself as old and 50 has always sounded old to me. I don't want to belabor the point of turning 50 but I do want to say that I am more confident at 50 than I was at 40.  There is a liberation that comes with self confidence.

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15 Nov

I Love Art

Posted in
I need art too

image of me at Distinction
© Kurt Lightfoot

Kurt Lightfoot from Deja Vu Photoservices captured this image of me as I was leaving Distinction Gallery on Saturday night. As you can see I was in a pretty happy mood. I saw Kurt set up to take the shot and decided to jump into it. I'm glad he was ready for me.

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07 Jul

Where to find clients

Posted in
What has worked for me

Ask anyone who successfully runs their own business, and they will tell you that building a clientele takes hard work and a little good fortune. My clientele has grown this year for which I am grateful. The truth is, I found most of my clients close to home.

This is what has worked for me.

Neighbors
I consider a neighbor to be anyone in my community, not just the guy next door. My first client was my son’s little league coach. That was over 10 years ago. We still work together weekly.

50% of my clients are either direct neighbors or referred by a neighbor.

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05 Jul

American Sex Symbol

Posted in
Autopia - Jully '11 PAG Show

American Sex Symbol
"American Sex Symbol"

My love affair with a car

I was in love with my car…once. It was a 2001 black Volkswagon Passat. It had black leather interior, triptronic transmission, a great sound system and heated seats. I loved the heated seats the most. I even turned up the heat on summer days.

Unfortunately the Volkswagon service department had a way of making me feel abused, even viloated, especially after the warranty ran out. The day they told me I needed new catalytic converters at a cost of $6,000, was the day I knew my love affair had to end.

I felt small, stupid and cheated. I vowed to never fall in love with a car again and I traded the black beauty in for a boring, metallic blue Hybrid Hylander, a car I wouldn’t care about if the kids trashed, which they did.

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26 Jun

11 SD Fair Photo Exhibit

Architectural Photography

CSUSM Stairs in black and white

This year I have one image hanging in the San Diego County Fair Photography Exhibit. It was selected for the black and white architectural category. There is more than a little irony to this since the majority of my photography is not only in color, but color that usually pushes the edges. I only recently decided to work on my black and white photography as a means to help myself see better, with the hopes of improving my picture taking.

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