- April 18, 2010
Client: 3 Point Entertainment
Project: Create a brand identity for licensed collectable stein products.
Notes: The business began with a licensed World of Warcraft stein product, copyrighted with the business name, 3 Point Entertainment. With the beer stein product line expanding to other licensors it became necessary to find a more cohesive brand name. Taverncraft was created, connecting the concept of handcrafted art with old world pubs.